upfront
About 0.19 uses per million words.
Meaning
- adjective Honest, frank and straightforward.
- adjective Open, admitted, out.
- adjective In a forward, leading or frontward position.
- adjective Of money, paid in advance.
- adverb Beforehand.
My commissioners pay half of the price upfront and the other half after they receive the finished product.
- adverb As an attacker.
He's a poor defender, so we always play him upfront.
- noun A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season.
- verb To bring to the fore; to place up front for consideration.
Similar words
frank direct honest candid original immediate initial early prior beginning
Often followed by
and about costs with payment investment fee cost in
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