noun A favorably disposed attitude toward someone or something.
noun The value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand.
noun The ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
noun The willingness of a worker to perform activities not strictly within the scope of the employment contract and not just work to rule.
noun (Can we verify this sense?) A thrift shop.
verb To voluntarily provide or cover some or all of the cost of (something) to maintain goodwill.