facework

About 0.04 uses per million words.

Meaning

1. noun The material of the outside or front side, as of a wall or building.
2. noun The communicative strategies involved in upholding face or social prestige.
3. noun Work done at the face, such as the coalface.

Similar words

outside surface face external feature form aspect shell impression persona

Often followed by

in and is strategies behaviors as to negotiation can