The alienation of that viewing demographic is a poor business decision.
noun The state of being alienated.
His alienation from his family means he has nowhere to go at Christmas.
noun Emotional isolation or dissociation, as from being separated from social connections or estranged from one's family or community; a feeling of being an outsider.
I didn't care about anything back then, not holidays or family or my career, I felt utter alienation from everything around me.
noun Verfremdungseffekt.
noun The transfer of property to another person.
noun The estrangement of people from aspects of their human nature as a consequence of the division of labour and living in a society of stratified social classes (e.g., under capitalism or feudalism).